By Hmad Karraoui · 9 November 2026Founder of Turismo a Marruecos. Born in the Merzouga desert, guiding in Morocco since 2014. About us →
Morocco's souks are a festival of colour and craftsmanship. Shopping here is part of the trip, but it helps to know what to look for and how to bargain so you can enjoy it stress-free.
The best souvenirs
- Argan oil: cosmetic or culinary. Best bought at a women's cooperative, especially around Essaouira.
- Rugs: Berber rugs from the Atlas, kilims and wool carpets. A good rug is an investment: take your time.
- Ceramics: the blue pottery of Fes and the painted ceramics of Safi.
- Leather: bags, belts and jackets, especially in Fes and Marrakech.
- Babouches, the traditional slippers, in every colour.
- Lanterns of pierced metal and tea glasses.
- Spices: ras el hanout, cumin, saffron… and mint tea to take home.
How to bargain
- No rush: ask the price, smile and offer a much lower figure.
- Decide beforehand how much you're willing to pay and stick to it.
- If you're not convinced, say thank you and walk on: sometimes the price drops by itself.
- Don't start bargaining if you don't intend to buy.
- Fixed-price shops, like cooperatives, don't bargain.
No compulsory shopping stops
On our private trips we don't stop at shops unless you ask. If you want something specific, your driver will recommend trusted places. For a truly authentic souk, don't miss the Rissani market.
Shall we help you plan it? Message us on WhatsApp at +212 708 644 837 or at info@marruecosprivado.com.
Frequently asked questions
What is most typical to buy in Morocco?
Argan oil, rugs, ceramics, leather, babouches, lanterns and spices.
Do I always have to bargain?
In the souks it is normal; in fixed-price shops and cooperatives it is not.
Do your tours include shopping stops?
No. We only stop at shops if the traveler asks.
